Meet Jeramy Gordon: The Creative Force Behind Cisive's New Direction

If you've been following Cisive's evolution over the past year, you've likely noticed some big changes. From a bold new visual identity to updated messaging and a sharper digital presence, Cisive is redefining how it shows up for its clients. Behind this transformation is Jeramy Gordon, Cisive's Head of Marketing, whose vision is to unify multiple business lines into a single, powerful voice.

We sat down with Jeramy to learn more about the journey that led him here, what inspires him, and how his team is reimagining what it means to support hiring in highly regulated industries.

From the Newsroom to Marketing Leadership

Jeramy's career didn’t begin in a corporate office. It began in a newsroom. A lifelong storyteller, he spent nearly 15 years in journalism—even launching his own newspaper in Santa Barbara, California. But as the media landscape shifted, Jeramy made a move into marketing, bringing with him a deep understanding of narrative, audience, and impact.

"Every story has a hero," he says. "And what a lot of businesses fail to realize is that the hero of their story isn’t them. It’s their customer."

That perspective has become a guiding principle for his work: building marketing strategies that put the client at the center, using storytelling to highlight not just products, but the problems they solve.

Driven by Purpose, Inside and Out

Jeramy credits much of his leadership style and creativity to his personal values. He's inspired by quiet resilience—the kind of strength that doesn't seek recognition, but shows up day after day to do the right thing. Whether it's a parent working multiple jobs to support a family or a team member solving complex problems behind the scenes, that steady integrity fuels his vision.

"I'm deeply motivated by stewardship," he explains. "I want to build meaningful things and help others achieve their idea of excellence."

He's also the author of The Power of 10, a book about how small, intentional actions compound over time to produce meaningful outcomes. That same philosophy influences how he approaches branding: not as a one-time campaign, but as a series of consistent choices that build trust and recognition.

Building One Unified Cisive

When Jeramy joined Cisive, one of his top priorities was resolving a challenge many growing companies face: brand fragmentation. With PreCheck, Driver iQ, and other companies operating under the Cisive umbrella, the need for a cohesive identity had become increasingly urgent.

"These were all strong brands with loyal client bases," Jeramy says. "We didn’t want to erase that. We wanted to honor their legacy while creating a united presence that made sense for the future."

That future is all about clarity. Jeramy envisions a Cisive that appears as one recognizable name, serving regulated industries with precision, transparency, and expertise—no matter which brand a client starts with.

The Referee: A Mascot with Meaning

One of the most visible signs of Cisive's refresh is its new referee mascot, Truett "True" Callahan. But this isn't just a playful character. For Jeramy, the referee represents fairness, neutrality, and the unseen work of ensuring the rules are followed.

"We’re not the hero of the story," he emphasized. "We're the referee—the impartial expert who makes sure everything is above board, protecting both the employer and the candidate."

Helping Clients Eliminate the Chaos

For Jeramy, the real antagonist isn’t a competitor—it's chaos. Fragmented systems, generic solutions, and outdated processes create risk for employers and stress for candidates. Cisive exists to remove those blind spots and streamline the experience.

"Our clients are trying to make smart, compliant hiring decisions," he says. "We give them the confidence to do that."

What to Expect Across Every Channel

So what will clients and prospects notice in the coming months?

Consistency. Whether it's a blog post, trade show booth, LinkedIn post, or client webinar, the look, tone, and values will match. Jeramy believes this is how trust is built—through clarity, repetition, and showing up the same way everywhere.

"We call it strategic consistency," he laughs. "Our internal team might get sick of the repetition, but our clients won’t. That consistency is how they’ll recognize us."

Redefining What Success Looks Like

While increased revenue is always a goal, Jeramy has a broader definition of success. He wants Cisive to be seen as a critical partner—not just another vendor.

"When people see our logo, they should immediately know what we stand for: trust, technology, and an unmatched understanding of regulated industries."

He also sees the new direction helping Cisive attract top talent, align internal teams, and shorten the path from prospect to client. A unified brand doesn’t just look good—it drives better outcomes.

Looking Ahead

So what’s next? Jeramy sees Cisive evolving in three key ways:

• • From a background check provider to a workforce risk partner.
  • From a traditional screening vendor to a tech-forward, data-driven platform.
  • From a U.S. player to a globally recognized leader in regulated markets.

He envisions a brand that can adapt, scale, and grow—supporting clients not just at the point of hire, but throughout the entire employee lifecycle.

"When our partners think of risk, compliance, or talent protection," he says, "we want them to think of Cisive first."

Want to see what this new direction looks like in action? Explore our blog, follow us on LinkedIn, or meet our referee, True.