Financial Services

Why Data Privacy Training Matters in Financial Services

  • January 10, 2024
  • Christy Clifton
  • Approx. Read Time: 11 Minutes
  • Updated on January 11, 2024
Top 4 Data Privacy Risk Areas in Financial Services

Financial institutions handle vast amounts of sensitive customer information every day. This makes them targets for cybercriminals seeking to exploit vulnerabilities and compromise data security. To mitigate these risks and protect customer trust, organizations must prioritize comprehensive data privacy training for employees. 

Data breaches in financial services are especially costly — 28% more expensive than the global average across industries. Investing in robust data privacy training reduces the risk of data breaches and compliance issues. It also improves your reputation with customers and demonstrates your commitment to data privacy and protection.  

Discover why data privacy training for employees in financial services matters — and how to design and implement effective training. 




        • Protecting data privacy is good for financial and reputational health, particularly for financial services. 
        • Employees in financial services handle sensitive customer data every day. 
        • Financial institutions face an ever-increasing threat of external attacks on their data security. 
        • Data privacy training is crucial for financial services employees to protect sensitive customer information and comply with relevant regulations.  
        • An education verification partner can verify that employees complete training programs, understand best practices, and comply with relevant laws  


Table of Contents: 

  1. Why Data Privacy Matters in Financial Services 
  2. 4 Data Privacy Risk Areas 
  3. 3 Types of External Attacks on Data Security 
  4. 5 Steps to Developing Data Privacy Training for Employees 
  5. Manage Employee Data Privacy Training and Certifications  


Why Data Privacy Matters in Financial Services 

Protecting data privacy is good for the financial and reputational health of all businesses, and particularly for financial services. Here are four reasons data privacy should be a priority. 


Data Privacy 1


Protecting Sensitive Information 

Financial institutions handle a vast amount of personal and financial data. Some of the sensitive data employees in financial services could have access to includes: 

Personal identifying information (PII): This includes customer names, addresses, social security numbers, dates of birth, and other information needed to open an account, verify identity, and process transactions. 

    • Financial account information: Employees may have access to customer account numbers, balances, transaction history, credit card details, loan information, investment portfolios, and other financial data. 
    • Employment and income details: Employees in certain roles may have access to customer employment information, income details, and tax-related documents. This access is particularly common with loan applications, mortgage processing, and financial planning. 
    • Communication records: Employees may have access to customer communication records, including emails, chat logs, call recordings, and other correspondence related to financial transactions or customer inquiries. 
    • Risk Assessment and Creditworthiness Data: Financial services employees may have access to credit reports, credit scores, risk assessment models, and other data when evaluating a customer's creditworthiness or loan eligibility. 

Providing data privacy safeguards this sensitive information from unauthorized access, identity theft, fraud, and other malicious activities. 


Maintaining Compliance With Regulations 

Data privacy regulations protect consumers’ personal data from misuse, breaches, or other security incidents. Consumer protections are especially important in financial services, where clients and customers share highly sensitive information. Failure to follow data privacy laws can result in financial penalties and legal consequences.  

The most significant data privacy and data protection laws in financial services include: 

    • General Data Protection Regulation (GDPR): The GDPR is a set of regulations designed to protect the privacy and personal data of individuals within the European Union. GDPR codifies how individuals control their personal information and how organizations must handle such data. GDPR also affects how employees justify data processing, obtain proper consent, and secure data against unauthorized access or breaches. 
    • Gramm-Leach-Bliley Act (GLBA): This act is a U.S. federal law that aims to protect the privacy and security of consumers' personal financial information. The GLBA requires financial institutions to inform customers about how their personal information is collected, shared, and protected. The law also requires institutional safeguards to protect the security and confidentiality of customer data. Customers must be informed about how their information is used and have the option to opt out of certain data-sharing practices. 
    • Sarbanes-Oxley Act (SOX): SOX is a federal law enacted to ensure that companies accurately and transparently report their financial information to protect investors and the public from fraudulent practices. It requires companies to create effective internal control systems to ensure financial statements are accurate and reliable. Financial services employees implement and maintain these internal controls, including documentation, segregation of duties, and monitoring of financial processes. 
    • California Consumer Privacy Act (CCPA): This act is a state law that grants consumers certain control over their personal information and imposes obligations on businesses that collect and process such information. Employees at California-based financial institutions need to be trained on CCPA regulations, including how to provide clear and accessible privacy notices, respond to consumer requests about their personal information, and protect customer data. 

Noncompliance or privacy incidents can lead to negative publicity, loss of customer trust, and damage to your organization's reputation. Financial institutions that violate data privacy regulations face increased regulatory scrutiny, audits, and investigations. 


Building Trust With Clients and Customers 

Data privacy is essential for building trust with clients and customers. When people trust their financial data to a bank, they expect it to be handled securely and confidentially. By prioritizing data privacy, financial institutions burnish their reputation with customers and prospective clients. 


Mitigating Financial and Legal Risks 

Data breaches and privacy violations can have significant financial and legal consequences for financial institutions. The costs associated with investigating and remediating a breach, compensating affected customers, and potential legal actions can be substantial. In 2023, the global average cost of a data breach reached $4.45 million, an increase of 15% since 2020, IBM research shows. 

By prioritizing data privacy, you can prevent these risks before they happen or minimize their severity to protect your financial stability. 

Data Privacy 2-1 

4 Data Privacy Risk Areas 

Data privacy in financial services is an everyday concern, as many employees handle sensitive customer data with regularity. Here are some of the top risk areas where data breaches may occur. 


1. Data Handling 

Data handling refers to the process of managing and manipulating data throughout its life cycle. In financial services, data handling involves managing multiple types of sensitive customer information, including personal information, financial transactions, account balances, credit card information, and investment portfolios. 

Mishandling ‌customer data, such as leaving sensitive information unattended or sharing it with unauthorized individuals, can lead to unauthorized access and data breaches. Improper handling of data, such as sending sensitive information through unsecured channels or using personal devices, can result in data leakage and compromise customer privacy. Mistakes in data entry, processing, or transmission can lead to inaccuracies, data loss, or inadvertent disclosure of sensitive information. 


2. Data Storage 

Data storage is the process of storing and retaining data in a secure and accessible manner. In the context of financial services, data storage involves the secure storage of sensitive customer information, financial records, transactional data, and other relevant information. 

Inadequate security measures, such as weak access controls, lack of encryption, or vulnerabilities in systems, can expose customer data to unauthorized access and cyberattacks. Employees with access to sensitive data could intentionally or unintentionally misuse or disclose it, leading to data breaches or privacy incidents. Inadequate physical security measures, such as unauthorized access to data centers or improper disposal of physical documents, can also compromise data security. 


3. Data Sharing 

Data sharing refers to the process of exchanging or providing access to data between different entities or individuals. Within financial services, data sharing involves sharing sensitive customer information, financial data, or other relevant information — but only with authorized people and for clear, job-related reasons. 

Sharing customer data with third-party vendors or partners without proper data sharing agreements or security measures can increase the risk of breaches or unauthorized data use. Once data is shared, financial institutions may have limited control over how it's handled, stored, or protected by the receiving party. This increases the risk of data privacy issues. 

Transferring customer data across borders complicates compliance, as you must follow each jurisdiction’s rules and regulations. Inattention in this area increases the risk of noncompliance. 


4. Incident Response 

Your incident-response process reacts to and mitigates the impact of a data breach or security incident. The process involves identifying, containing, investigating, and responding to the breach to minimize damage, protect affected individuals, and prevent further unauthorized access or data loss. 

Inadequate incident-response planning or lack of awareness can result in delays in detecting and responding to data breaches or privacy incidents. This gives bad actors more time to access or exfiltrate data. Poorly executed incident-response procedures can fail to contain the breach, allowing further unauthorized access and data exposure. Failure to promptly and effectively communicate with affected individuals, regulators, and other stakeholders can damage the organization's reputation and result in legal and regulatory consequences. 

Data Privacy 3 

3 Types of External Attacks That Threaten Data Security 

External attacks are an ever-present threat for financial institutions. These attacks, often orchestrated by cybercriminals, aim to exploit system vulnerabilities and gain unauthorized access to sensitive data, including customer information.  

While financial institutions invest heavily in advanced security measures, one of the weakest links in the chain of defense can be well-meaning employees who make mistakes. For example, one in four employees report having clicked on a phishing email at work. 

Employees can become targets or unwitting accomplices in compromising data security, especially when they lack proper security awareness and training. Here are three of the most common types of attacks — and how data security training can help. 


Phishing Attacks 

Phishing scammers send fraudulent emails or messages that appear to be from legitimate sources. These communications are an attempt to trick employees into revealing sensitive information, such as login credentials or account numbers. Financial institution employees are attractive targets for phishing attacks because of the valuable data they handle.  

By compromising an employee's account or gaining access to their credentials, attackers can infiltrate the financial institution's systems, steal customer data, create fraudulent transactions, and carry out other malicious activities. Phishing attacks can also be used as a steppingstone for more sophisticated attacks, such as spear phishing or targeted malware infections. 

Conduct regular training to educate employees about the different types of phishing scams, their characteristics, and the potential risks. Educate employees on how to identify suspicious emails, messages, or websites, including real-life examples. Emphasize the importance of being cautious and verifying the authenticity of requests for sensitive information. 


Malware Infections 

Malware, including viruses, worms, or ransomware, can infect financial systems through various means such as malicious email attachments, compromised websites, or infected software downloads. Successful malware attacks allow bad actors to steal sensitive data, disrupt operations, or hold data hostage for ransom. 

Employees in financial services may be targeted through email attachments, infected websites, or malicious downloads. For example, employees might receive legitimate-looking emails that contain attachments with malware, such as ransomware or keyloggers. These attachments can infect the employee's device and spread throughout the organization’s network, compromising sensitive data and systems. 

Teach employees to be cautious and skeptical of unsolicited emails, suspicious links, or downloads from untrusted sources. Instruct employees on safe browsing practices, such as avoiding untrusted websites, not clicking on pop-up ads, and only downloading software from official, vetted sources. 


Advanced Persistent Threats 

Advanced persistent threats (APTs) are sophisticated, targeted attacks that involve a prolonged and stealthy approach. These threats aim to steal sensitive data, conduct espionage, or disrupt financial services. Attackers gain unauthorized access to financial systems and often remain undetected for an extended period.  

Financial services employees may be targeted by methods including phishing emails, social engineering, or vulnerabilities in software or systems. 

Regularly educate employees about the characteristics of APTs and the tactics attackers use. Train employees to recognize and report suspicious activities, such as phishing attempts or unusual system behavior.  


Data Privacy 4

5 Steps to Developing Data Privacy Training for Employees 

Data privacy training is crucial for employees in financial services. Developing an effective training course requires identifying the most pressing needs and creating engaging training content, among other steps. Here are five steps to get your employees started on their learning journey. 


Step 1: Assess Training Needs 

Conduct a thorough assessment of your data privacy requirements, policies, and procedures. Identify specific areas where employees need training, such as data handling, data storage, data sharing, incident response, or regulatory compliance. Review past incidents to better understand weak points in your data training. This review process will help you tailor a specific training program that builds upon past efforts. 


Step 2: Define Learning Goals 

Define what you want employees to take away from your training program. These goals should align with your overall data privacy goals and regulatory requirements. Example goals include how to respond to a data breach and how to recognize and report privacy risks. 

Additionally, set role-specific learning goals. Bank tellers and loan officers, for example, might have different levels of data access and encounter different day-to-day situations, and your training program should account for those differences. Creating separate learning tracks also supports internal mobility, making it easier for employees to cross-train and move into different roles over time. 

Employees at certain levels and roles might need professional certifications to prove that they understand their data privacy duties. The Certified Information Privacy Professional (CIPP) credential, for example, showcases basic knowledge of privacy laws and regulations, including CCPA and GDPR. 


Step 3: Develop Training Materials 

Create engaging and informative training materials that effectively communicate the principles and best practices of data privacy. This can include presentations, videos, interactive modules, case studies, and quizzes. Make sure that the materials are easy to understand, relevant to the financial services industry (and to specific roles), and provide practical examples and scenarios. 

Trade associations and other industry groups, such as the International Association of Privacy Professionals (IAPP), often provide relevant training and resources. 


Step 4: Implement the Training 

Determine the most effective training delivery methods, whether that’s in person, through online courses, or both. Consider your workforce's size, geographic distribution, and available resources. Make sure training gives opportunities for employees to ask questions and engage in discussions related to data privacy. 


Step 5: Evaluate and Reinforce Training 

Regularly evaluate the effectiveness of the training program through assessments, surveys, or feedback sessions. Use this feedback to make improvements to ‌training materials and delivery methods.  

Additionally, reinforce training by integrating data privacy principles into ongoing employee communications, policies, and procedures. Data privacy training shouldn’t be a one-time activity but rather a part of your organization’s culture and daily practices. 

The technology we use to safeguard data privacy is changing every day — and so are the approaches and tactics of hackers and other threats to security. Add a continuing education requirement to help your workforce stay ready to protect data privacy. 


Manage Employee Data Privacy Training and Certifications 

Data privacy training for employees in financial services is key to safeguarding sensitive data, but maintaining high standards over time can be challenging.  

That's why it's crucial to work with an education verification vendor such as Cisive. Trusted partners can help you verify that employees complete training programs, follow best practices, and comply with regulations — even as the data privacy landscape continues to evolve.  

By partnering with a company such as Cisive, you can prioritize data privacy education and build a strong culture of privacy and security within your workforce. Schedule a call with one of our education verification experts to find out how Cisive can help. 


Screen smarter, hire safer. Get the right talent to drive your success. Speak to an expert.


Share on:

Related posts